NESHCo 2025 Annual Conference

NESHCo 2025 Annual Conference

12:00pm EDT

Registration/Exhibit Setup

1:00pm EDT

Offsite Learning Experiences to Baystate Health Baystate Health

6:00pm EDT

Opening Night Event | Naismith Basketball Hall of Fame Baystate Health

7:00am EDT

7:30am EDT

Breakfast With Exhibitors

8:30am EDT

Opening Remarks and Opening Keynote Presentation.

10:00am EDT

Break With Exhibitors

10:30am EDT

Supporting Workforce Stability Through an Integrated Recruitment Marketing Strategy and Creative Messaging TBAJohanna Webb • Lori Albert • Reem Nouh The Front Lines of Healthcare News: Stories and Best Practices from Emerson Health and WCVB TV Boston TBALeah Lesser • Jenny Barron Connecting Through Conversations: Using Podcasts to Expand Outreach, Education, and Empathy TBAMary Wilson • Kurt White

11:30am EDT

Lunch With Exhibitors

12:30pm EDT

From Legacy to Leading Edge: One Health System's Journey to Modernizing Patient Communication TBAAmanda Jones • Leslie Lennergard • Ali Nasser Ready? Set? Rebrand! Redefining healthcare for MIT TBAEmily Wade A-Z of Launching a New Website for a Complex Health System - Perspectives from an In-House Marketing Team TBAMaureen Yuemeng Li

1:30pm EDT

1:45pm EDT

Everything from the Mundane to Murder: Unusual and unexpected experiences in healthcare marketing and communications, and the lessons learned TBAHelayne Lightstone Reimagine SEO: How AI Is Changing Search (and What You Can Do About It) TBAAhava Leibtag Tailored Treatment: Using Market Research to Connect Patients to Optimal Care TBAJana Rosewarne

3:15pm EDT

Turning tragedy into opportunity: The Brockton Hospital Fire Story TBADan Dunlop • Lorriane McGrath Put me in coach! TBASusan McDonald • Maggie Werner Finding the Needle in the Haystack: Boost Specialty Care Volume and Measure ROI by Channel with CRM TBAKristin Wallace • Cheryl Kurtz

5:00pm EDT

First Timers and New Member Reception

5:30pm EDT

Lamplighter Awards Dinner & Gala

8:00pm EDT

NEW! Lamplighter Award After Party

8:00am EDT

Breakfast With Exhibitors Registration

9:00am EDT

From Nice to have to Gotta Have: Market Research TBAJulia Sorensen Bridging the Gap: Effective Collaboration Between Healthcare Marketers and Graphic Designers TBADexter Tarbox

9:30am EDT

Evolution, Not Revolution: Maximizing Brand Impact While Minimizing Technical Debt TBAMatthew O'Bryant • Kristen Connolly

10:00am EDT

10:15am EDT

Breaking through with creative: why playing it safe is risky TBAJim Larmon • Rick Knief Leading During Times of Organizational Change and Transition TBAJohn Looney • Julia Sorensen What drives healthcare consumer behavior? Using Jobs-to-be-Done to understand decision-making TBASteve Koch

11:15am EDT

11:30am EDT

Using Privacy-First Strategies to Drive Digital Marketing PerformanceDavid Chai • Julie Elias Healthcare SEO Beyond Google: Unlock Organic Growth with Patient-Centric Zero-click Content Strategies TBADale Bertrand Traversing the Trust Deficit: How to Engage Patients Through Transparency and Reputation TBAJen Marcos