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Finding the Needle in the Haystack: Boost Specialty Care Volume and Measure ROI by Channel with CRM
Thursday May 29, 2025 3:15pm - 4:15pm EDT
TBA
Explore how UConn Health, an academic medical center, strategically integrated email and digital marketing with custom landing pages to acquire self-reported, HIPAA-compliant consumer data used to nurture interested consumers on options for specialized brain and spine care. CRM plays a pivotal role in tracking the patient journey from initial interest through actual encounter data. The health system has successfully demonstrated ROI by marketing channel, even digital efforts outside of their CRM.
Speakers
avatar for Kristin Wallace

Kristin Wallace

Assistant Vice President of Health Marketing, UConn Health
Kristin Wallace is the Assistant Vice President (AVP) of Health Marketing at UConn Health, with 13 years of experience in marketing within academic medical centers. In her current role, she leads a small, agile in-house creative team that collaborates with external vendors to build... Read More →
avatar for Cheryl Kurtz

Cheryl Kurtz

LionShare, Inc.
As Senior Director of Client Strategy at LionShare, Cheryl Kurtz leads strategic initiatives that drive client growth and success, ensuring that marketing efforts align with business objectives. Before joining LionShare, Cheryl spent 18 years as Director of Marketing at an academic... Read More →
Thursday May 29, 2025 3:15pm - 4:15pm EDT
TBA
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