In our digital-first landscape, healthcare systems rely on user-friendly, accessible, and accurately updated websites to connect patients, providers, and stakeholders. Emerson’s Digital Marketing Specialist will take attendees through the full process of launching a website for a complex health system, focusing on the unique challenges and best practices from an in-house Marketing team’s perspective. From initial stakeholder alignment and understanding compliance requirements like HIPAA and ADA accessibility to platform selection, content strategy, design, testing, and project management, this session will offer actionable insights to navigate the intricate balance between technical functionality, patient-centered design, and organizational goals. Join to learn about real-world tips and examples in advocating for the patient and the health system every step of the way and being efficient and resourceful while working with an agency partner, especially in today’s world of emerging AI.
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