Don't miss this opportunity to gain a deeper understanding of talent acquisition marketing to enhance your own campaigns! This presentation focuses on the inner workings of a highly successful talent acquisition marketing campaign for the largest healthcare system in Central Massachusetts. This session will delve into the marketing strategies and tactics used to address workforce challenges and provide valuable insights related to:Campaign Development: Discover how creative messaging played a crucial role in supporting workforce stabilization.Strategic Channel and Market Selection: Learn how to choose the right channels and markets to boost engagement effectively.Campaign Performance Metrics: Understand the metrics used to measure the success of the campaign and how they can be applied to your own initiatives.Navigating Operational Challenges: Plan ahead by hearing some of challenges the team faced when trying to create and measure a seamless candidate journey.Speakers, Johanna Webb, Marketing Director, UMass Memorial Health, Lori Albert, Marketing Manager, UMass Memorial Health and Reem Nouh, Chief Strategy Officer, Adams & Knight, will share their expertise and experiences, offering practical advice and actionable takeaways.
