Market research, and the insights derived from it, can drive competitive advantage and improve results - but only if it unlocks new possibilities and catalyzes action. Whether your organization is large or small, urban or rural, there are techniques to improve the quality, value and application of your market research. Unfortunately, market research is sometimes one of the first things organizations look to cut in challenging times. This is a mistake as, done well, market research provides better consumer understanding, better planning, strategy and campaign execution and improved ROI. This workshop will help you understand how to design and execute research studies for the best results, more influence and more impact.