Through a lively presentation, Helayne will share unusual and unexpected challenges and highlights of her career in healthcare marcom. Each of these opportunities culminated in critical lessons learned. These experiences will touch on a variety of areas of marcom, including: crisis public relations, HIPAA, traditional mass media marcom, branding, social media, employee recruitment and communications.- Proactively responding to a series of medical errors which led to the death of two patients who were given nitrous oxide vs. oxygen during routine cardiac catheterization procedures- Response to international media inquiries following the horrific invasion at the home of a beloved physician in which his wife and daughters were murdered and he was injured- How response to an apparent suicide note from a former patient prevented the arrest of an innocent citizen on homicide charges. - How an unusual creative approach resulted in hiring 100 nurses in 100 days.- Big bombs-- how neglecting to elicit input/feedback resulted in failure, as well as recovering from technical glitches - Unusual methods of brand building
