NESHCo 2025 Annual Conference

When a major organization undergoes a rebrand, the immediate instinct is often to start fresh with a complete technical overhaul. But what if you could achieve a dramatic brand transformation while preserving your valuable CMS infrastructure? In this session, we'll explore how Brown University Health executed a successful digital rebrand by strategically updating the presentation layer while maintaining the robust foundation of your existing content management system. We'll dive into practical approaches for evaluating what to keep, what to modify, and how to implement changes efficiently without disrupting content operations.