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Friday May 30, 2025 9:30am - 10:30am EDT
TBA
When a major organization undergoes a rebrand, the immediate instinct is often to start fresh with a complete technical overhaul. But what if you could achieve a dramatic brand transformation while preserving your valuable CMS infrastructure? In this session, we'll explore how Brown University Health executed a successful digital rebrand by strategically updating the presentation layer while maintaining the robust foundation of your existing content management system. We'll dive into practical approaches for evaluating what to keep, what to modify, and how to implement changes efficiently without disrupting content operations.
Speakers
avatar for Matthew O'Bryant

Matthew O'Bryant

Digital Strategy Leader, Oomph, Inc.
Matthew O’Bryant is a digital strategy leader with nearly two decades of experience designing and building digital tools that make an impact. Currently serving as the President at Oomph, Inc., he passionately shares his years of industry expertise and insights with his clients and... Read More →
avatar for Kristen Connolly

Kristen Connolly

Director of Digitial, Brown University Health
Kristen Connolly is director of digital at Brown University Health, Rhode Island's largest health system. As digital director, Connolly is responsible for Brown University Health's digital governance and strategy, including its internal and external websites.
Friday May 30, 2025 9:30am - 10:30am EDT
TBA

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