NESHCo 2025 Annual Conference

What if behavioral insights could improve how healthcare professionals optimize their treatment choice based on a holistic view of the patient? Ensuring patients receive the right medication given their physical, behavioral, and psychological needs is essential for improving adherence, outcomes, and early risk prevention. This session explores how market insights and targeted messaging can shift providers’ prescribing habits from one-size-fits-all to patient-centric care. Through case studies spanning diverse therapeutic areas, we’ll show how research solutions like behavioral segmentation and persona development illuminate ideal patient profiles. We’ll share activation strategies to equip providers to make more informed decisions. You’ll leave the session inspired to drive sustainable improvements in care by understanding the person behind the prescription.