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Thursday May 29, 2025 1:45pm - 2:45pm EDT
TBA
What if behavioral insights could improve how healthcare professionals optimize their treatment choice based on a holistic view of the patient? Ensuring patients receive the right medication given their physical, behavioral, and psychological needs is essential for improving adherence, outcomes, and early risk prevention. This session explores how market insights and targeted messaging can shift providers’ prescribing habits from one-size-fits-all to patient-centric care. Through case studies spanning diverse therapeutic areas, we’ll show how research solutions like behavioral segmentation and persona development illuminate ideal patient profiles. We’ll share activation strategies to equip providers to make more informed decisions. You’ll leave the session inspired to drive sustainable improvements in care by understanding the person behind the prescription.
Speakers
avatar for Jana Rosewarne

Jana Rosewarne

KJT Group
Jana is a Research Consulting Director at KJT Group. She specializes in blending data and behavioral insights to shape marketing and innovation in healthcare. She earned her PhD in social psychology from the University of Massachusetts, Amherst, and resides in Western Massachuset... Read More →
Thursday May 29, 2025 1:45pm - 2:45pm EDT
TBA

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