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The Front Lines of Healthcare News: Stories and Best Practices from Emerson Health and WCVB TV Boston
Thursday May 29, 2025 10:30am - 11:30am EDT
TBA
Join Emerson Health's Media Relations Manager and WCVB TV Channel 5 Boston's Executive Producer, as they explore the dynamics of creating healthcare news and feature segments. This engaging session will provide insights about media opportunities, including how healthcare news stories are identified, developed, and shared with the public. Attendees will learn strategies for compelling storytelling, how to establish strong working relationships with reporters, identify and prepare spokespeople, and market the resulting story. Learn what reporters need when they cover health stories and best practices that result in accurate, impactful stories to educate prospective patients and the general public.
Speakers
avatar for Leah Lesser

Leah Lesser

Senior Manager of Marketing Communications, Emerson Health
Leah Lesser is the Senior Manager of Marketing Communications at Emerson Health, an independent community health system based in Concord, MA, with clinical affiliations to Mass General Brigham. Known as the health system's storyteller, Leah leads the creation of compelling content... Read More →
avatar for Jenny Barron

Jenny Barron

Executive Producer Special Projects & 5 Investigates, WCVB TV Channel 5 Boston
Jenny Barron is the Executive Producer of Special Projects & 5 Investigates for Boston’s most-watched source for news, WCVB-TV. She leads a team of reporters and producers responsible for delivering high-impact investigative, medical and consumer content for the Boston television... Read More →
Thursday May 29, 2025 10:30am - 11:30am EDT
TBA
  Campfire Stories (MISC)

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