About me
With a foundation built in marketing and advertising, Steve Koch shifted his focus to the core of human decision-making and experience design. This evolution led him to Cast & Hue, where he is instrumental in crafting impactful customer and patient experiences, marketing strategies, and innovations. Leveraging human-centered design principles, Steve and the Cast & Hue team partner closely with clients and their stakeholders. Their approach is grounded in frameworks like Jobs-to-be-Done, Journey Mapping, Design Thinking, and Systems Thinking. This work lives at the intersection of design and behavioral science, exploring the nuances of organizational journeys and decision-making processes. Through the strategic application of empathy, the team uncovers functional, emotional, and social needs that drive behavior and shape perceptions. Cast & Hue has delivered tangible business results for organizations including OhioHealth, P.F. Changs, Aetna, Henkel, Baystate Health, MedStar Health, Arkansas Children’s, and the United Way. Let me know how that is for length.
