NESHCo 2025 Annual Conference

Marketing teams must deliver campaigns that are not only informative but also visually engaging and culturally resonant. This session will explore best practices for healthcare marketing departments to collaborate seamlessly with third-party graphic designers. From initial strategy alignment to execution and handling internal approvals, we’ll discuss how to maximize creativity while adhering to compliance and brand standards. Attendees will walk away with actionable strategies to foster partnerships that deliver impactful campaigns tailored to modern patients and consumers.

During an unprecedented time of change in healthcare, leaders need to think differently about how they support their people. Mergers, reorganizations, consolidation, leadership transitions, program closures, are just some examples of the types of change our employees are faced with on a regular basis. Additionally, roles in marketing and communications, and the skills employees need, are changing rapidly. While these changes are in many cases unavoidable, there is often little attention paid to the psychological and emotional aspects of the transition that employees are experiencing - and to the stress of potentially managing multiple changes and transitions at the same time. When transitions are not managed well, it can lead to low morale, productivity, and engagement. When transitions are managed well, your people will feel valued and supported and be stronger contributors to your team. Session attendees will learn the difference between change and transition, key actionable strategies to support their people during this fast paced and seemingly