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Friday, May 30
 

9:00am EDT

Bridging the Gap: Effective Collaboration Between Healthcare Marketers and Graphic Designers
Friday May 30, 2025 9:00am - 10:00am EDT
TBA
Marketing teams must deliver campaigns that are not only informative but also visually engaging and culturally resonant. This session will explore best practices for healthcare marketing departments to collaborate seamlessly with third-party graphic designers. From initial strategy alignment to execution and handling internal approvals, we’ll discuss how to maximize creativity while adhering to compliance and brand standards. Attendees will walk away with actionable strategies to foster partnerships that deliver impactful campaigns tailored to modern patients and consumers.
Speakers
avatar for Dexter Tarbox

Dexter Tarbox

T4 Creative Lab
D. Dexter Tarbox is an award-winning advertising and marketing specialist serving as President of the New England design agency, T4 Creative Lab. He specializes in health care and other related industries.
Friday May 30, 2025 9:00am - 10:00am EDT
TBA

10:15am EDT

Leading During Times of Organizational Change and Transition
Friday May 30, 2025 10:15am - 11:15am EDT
TBA
During an unprecedented time of change in healthcare, leaders need to think differently about how they support their people. Mergers, reorganizations, consolidation, leadership transitions, program closures, are just some examples of the types of change our employees are faced with on a regular basis. Additionally, roles in marketing and communications, and the skills employees need, are changing rapidly. While these changes are in many cases unavoidable, there is often little attention paid to the psychological and emotional aspects of the transition that employees are experiencing - and to the stress of potentially managing multiple changes and transitions at the same time. When transitions are not managed well, it can lead to low morale, productivity, and engagement. When transitions are managed well, your people will feel valued and supported and be stronger contributors to your team. Session attendees will learn the difference between change and transition, key actionable strategies to support their people during this fast paced and seemingly
Speakers
avatar for John Looney

John Looney

Vice President of Marketing and Communications, UMass Memorial Health
John Looney, MSM, is Vice President of Marketing and Communications at UMass Memorial Health, the largest healthcare system in Central Massachusetts. Prior to his current role, he held senior marketing and communications roles, at the entity and system level, at both Mass General... Read More →
avatar for Julia Sorensen

Julia Sorensen

Mass General Brigham
Julia Sorensen, MBA, MSW has worked in strategy, community and government relations, hospital operations, patient experience, development and a variety of other areas throughout her healthcare career, while having a primary focus in marketing and communications. She earned a master’s... Read More →
Friday May 30, 2025 10:15am - 11:15am EDT
TBA
 
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