NESHCo 2025 Annual Conference

Market research, and the insights derived from it, can drive competitive advantage and improve results - but only if it unlocks new possibilities and catalyzes action. Whether your organization is large or small, urban or rural, there are techniques to improve the quality, value and application of your market research. Unfortunately, market research is sometimes one of the first things organizations look to cut in challenging times. This is a mistake as, done well, market research provides better consumer understanding, better planning, strategy and campaign execution and improved ROI. This workshop will help you understand how to design and execute research studies for the best results, more influence and more impact.

It’s hard for hospitals and health systems to stand out from the crowd. Similar language about improving health outcomes, not to mention widespread use of the same stock imagery, makes it hard to break through the noise. Compared to other industries, healthcare marketers are still at the beginning of the curve when it comes to pushing boundaries. But bold, high-quality creative advertising has proven to be a critical tool for connecting with their audiences on a deeper level.In this interactive session, we’ll evaluate examples of award-winning healthcare campaigns and dissect what makes them successful. We’ll also discuss common barriers health systems face when trying to push creative boundaries. Attendees will leave with:1) Actionable insights into developing impactful advertising for their organizations and 2)Strategies for overcoming barriers to implementation

Google's AI overviews are transforming healthcare search results. Zero-click searches are becoming the norm for medical queries. This shift means less organic traffic and demands fresh SEO strategies focused on patient education and engagement. Join 20-year SEO veteran Dale Bertrand for an actionable session of proven zero-click marketing strategies. You'll learn practical strategies to create patient-centric content that serves both patients, AI chat search and traditional search engines.