NESHCo 2025 Annual Conference

NESHCo 2025 Annual Conference

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10:30am EDT

Supporting Workforce Stability Through an Integrated Recruitment Marketing Strategy and Creative Messaging TBAJohanna Webb • Lori Albert • Reem Nouh The Front Lines of Healthcare News: Stories and Best Practices from Emerson Health and WCVB TV Boston TBALeah Lesser • Jenny Barron Connecting Through Conversations: Using Podcasts to Expand Outreach, Education, and Empathy TBAMary Wilson • Kurt White

12:30pm EDT

From Legacy to Leading Edge: One Health System's Journey to Modernizing Patient Communication TBAAmanda Jones • Leslie Lennergard • Ali Nasser Ready? Set? Rebrand! Redefining healthcare for MIT TBAEmily Wade A-Z of Launching a New Website for a Complex Health System - Perspectives from an In-House Marketing Team TBAMaureen Yuemeng Li

1:45pm EDT

Everything from the Mundane to Murder: Unusual and unexpected experiences in healthcare marketing and communications, and the lessons learned TBAHelayne Lightstone Reimagine SEO: How AI Is Changing Search (and What You Can Do About It) TBAAhava Leibtag Tailored Treatment: Using Market Research to Connect Patients to Optimal Care TBAJana Rosewarne

3:15pm EDT

Turning tragedy into opportunity: The Brockton Hospital Fire Story TBADan Dunlop • Lorriane McGrath Put me in coach! TBASusan McDonald • Maggie Werner Finding the Needle in the Haystack: Boost Specialty Care Volume and Measure ROI by Channel with CRM TBAKristin Wallace • Cheryl Kurtz